C21 Media: Paul Epstein hails appointment-to-view as solution to a TV industry ‘running on fumes’

Paul Epstein recently wrote for C21 Media, calling on networks and streamers to move away from the peak TV model and return to appointment viewing.

Commenting on the recent announcements of mass layoffs at Prime Video, Paramount and Channel 4, Paul argues that networks will be making a mistake in developing SVOD platforms in the face of a harsh macroeconomic climate and advertising slump.

Paul instead called for networks to embrace appointment viewing as a solution for the challenges the TV industry is facing. He believes that linear cable gave advertisers predictable and stable viewing audiences, and that appointment viewing is a tried-and-true model that the struggling TV industry should turn back to.

You can read his full thoughts here.